-
Marketing Analysts Newzoo And Adjust: Mobile Gaming $116 bn By 2024
With 50% of all user spending and acquisition, Mobile gaming is set to reach $116 bn by 2024 according to Marketing Analysts Newzoo And Adjust. According to data and marketing analysts, mobile gaming is showing promising and extraordinary indicators in terms of revenue as well as user acquisition. Market intelligence firm Newzoo has predicted that…
-
Ubisoft Appoints Igor Manaceau, Chief Creative Officer but Faces Criticism
Ubisoft has placed Igor Manaceau as its new chief creative officer. Manaceau is Ubisoft’s long-time employee of more than two decades. He joined the company back in 1998 and worked with the business marketing team. In 2014, he was at Annecy where he served as creative director on two projects; Steep and Rider’s Republic. However,…
-
Esports, Gaming and Marketing trends
Esports and the gaming industry are capitalizing on the scene of marketing trends in a way that more people watch esports than the NBA and Major Baseball League in the US. In an interview with Forbes, Thamba Tharmalingam COO of Enthusiast Gaming shares exciting insights about the potential of the gaming industry and how marketers…
-
Corona Virus: What happens with the Gaming Industry?
In this episode 14, I am asking a few questions besides my take on what might happen in the games industry! I am inviting you to come and brainstorm. Let other people know, that I am trying to get something going here, where we, as a gaming industry, compare notes/thoughts/ideas. What can we expect from…