Apple App Store China
Apple app store has removed more than 8,000 from the iOS App Store in China, and is expected to pull more by the end of the month. The news emerges from Niko Partners Daniel Ahmad, who shared an email issued to developers with premium games or free-to-play titles that feature in-app purchases.
The email states that Chinese law requires all such games to have a valid publishing license number, or ISBN, from the nation\’s National Press and Publication Administration — the government body that regulates game releases.
Developers have until July 31 to submit this approval number. All unlicensed games will be removed from the China mainland version of the Apple App Store from August 1, 2020.
Ahmad stated that more than 8,000 games were removed from the Apple App store between July 1 and July 8.
As he observes on Twitter, this is not necessarily a new development but more a \”long overdue correction of the market.\”
In 2016, China passed a law that all paid games or games with in-app purchases must be approved by the gaming regulator.
Android stores have been enforcing this since 2016, but loopholes have allows developers to launch on iOS in China without a valid ISBN.
Apple is now complying with the regulation and clamping down on its store. According to Niko Partners, it warned developers and publishers last month they would require an approval number by July.
Niko observed that, as of June 2020, 50 of the top 100 most downloaded apps on the Chinese App Store were unlicensed. However, 97 of the top 100 grossing games did have a legal ISBN.
Lets keep an eye open for the Apple App Store in China.
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.
I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.